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Gleichstellung
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Topics
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Gender-equitable language
Scientific discourse
advertisements, even if the intention behind the programmes is to recruit more women (see Hentschel 2018). The extent to which women are seen as less competent in management positions was also analysed. [...] stands out, makes the reader pause for a moment and thus leads to active thinking by all genders (JDAV 2018). A conscious stumble is not to be equated with incomprehensibility. Since 2013, texts have been tested [...] 2002; Steiger & Irmen 2007; Braun 2007; Steiger-Loerbroks & von Stockhausen 2014; Pöschko & Prieler 2018). The double naming was perceived as particularly disturbing. In a study by Braun (2007), participants …