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The role of marketing and sales in B2B high-tech start-ups

Alavi and international research partners examined the importance of marketing and personal sales in B2B high-tech start-ups and how their impact changes over the course of the company's life cycle. The study [...] and generate further growth. The empirical basis of the study is a long-term study of more than 300 B2B high-tech start-ups from sectors such as IT, software, cybersecurity and biotechnology. Over a period [...] "The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups" by Arnd Vomberg (HEC Paris), Maximilian Friess (Neu-Ulm University of Applied …

Madeleine Jendernalik

transition DFG Priority Programme 1984 : Hybrid and Multimodal Energy Systems – Coordination of the 2nd Phase Teaching Activities Supporting lecture „Einführung in die Elektrizitätswirtschaft (EEW)“ in [...] Development Goals (SDGs) mit dem Stromverteilnetz, Feb. 2026 Literaturbasierte Analyse und Bewertung von CO2-mindernden Maßnahmen in der Lieferkette von Betriebsmittelherstellern, Jun. 2025 Literaturbasierte Analyse [...] n gemäß IEC 61850 unter Einbezug von Verriegelungsfreigaben, Apr. 2026 Analyse und Vergleich der CO2-Bepreisungssysteme und deren Anwendung in verschiedenen Regionen, Oct. 2025 Untersuchung der Resilienz …

H2-Logistics-Hub - Cluster for Testing the Use of Hydrogen in Transport Logistics, Passenger Transport, and Waste Disposal

0 Background The European Commission has introduced binding CO2 standards to reduce emissions from heavy trucks. Hydrogen-powered commercial vehicles are considered promising due to their high range and [...] e. The preliminary study aims to lay the groundwork for establishing a technology cluster called “H2-Logistics-Hub.” The Kreis Unna offers favorable conditions, such as a high employment rate in the transport [...] effectively supports the use of hydrogen-based drive technologies in logistics. A concept for the “H2-Logistics-Hub” will be developed to leverage broad support from business and science as well as political …

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+49 231 7551 Send e-mail TU Dortmund University, in accordance with section 2 (1) sentence 1 in conjunction with section 1 (2) sentence 1 no. 5 of the Higher Education Act of the State of North Rhine-Westphalia [...] data mining purposes, please contact GEMA, Munich. Responsibility for content pursuant to section 18 (2) State Media Treaty ( Medienstaatsvertrag , MStV): Katharina Kruse Referat Hochschulkommunikation Technische …

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+49 231 7551 Send e-mail TU Dortmund University, in accordance with section 2 (1) sentence 1 in conjunction with section 1 (2) sentence 1 no. 5 of the Higher Education Act of the State of North Rhine-Westphalia [...] data mining purposes, please contact GEMA, Munich. Responsibility for content pursuant to section 18 (2) State Media Treaty ( Medienstaatsvertrag , MStV): Moritz Westerheide Chairman of the Student Council …

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755 7557 Send e-mail TU Dortmund University, in accordance with section 2 para. 1 sentence 1 in conjunction with section 1 para. 2 sentence 1 no. 5 of the Higher Education Act of the State of North Rhi [...] purposes, please contact GEMA, Munich. Editorial Responsibility Responsible according to section 18 para. 2 of the State Media Treaty (MStV): N.N. Technical Responsibility Office Management Marketing …

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+49 231 7551 Send e-mail TU Dortmund University, in accordance with section 2 (1) sentence 1 in conjunction with section 1 (2) sentence 1 no. 5 of the Higher Education Act of the State of North Rhine-Westphalia [...] data mining purposes, please contact GEMA, Munich. Responsibility for content pursuant to section 18 (2) State Media Treaty ( Medienstaatsvertrag , MStV): Dr. Jörg Debus Department of Physics TU Dortmund …

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+49 231 7551 Send e-mail TU Dortmund University, in accordance with section 2 (1) sentence 1 in conjunction with section 1 (2) sentence 1 no. 5 of the Higher Education Act of the State of North Rhine-Westphalia [...] data mining purposes, please contact GEMA, Munich. Responsibility for content pursuant to section 18 (2) State Media Treaty ( Medienstaatsvertrag , MStV): Prof. Dr. Henrik Müller Institut für Journalistik …

Studying Information Systems at TU Dortmund University

formatik e.V. Your studies with us © AI generated with Gemini 2.5 Flash Image Your bachelor's studies with us © AI generated with Gemini 2.5 Flash Image Your master's studies with us © Imagen 3 (KI generiert) [...] generiert) Your postgraduate studies with us © AI generated with Gemini 2.5 Flash Image Dortmund location For general and organizational questions about your Information Systems studies, please contact the …

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+49 231 7551 Send e-mail TU Dortmund University, in accordance with section 2 (1) sentence 1 in conjunction with section 1 (2) sentence 1 no. 5 of the Higher Education Act of the State of North Rhine-Westphalia [...] data mining purposes, please contact GEMA, Munich. Responsibility for content pursuant to section 18 (2) State Media Treaty ( Medienstaatsvertrag , MStV): Matthias Feurer Fakultät für Informatik Joseph-v …

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The role of marketing and sales in B2B high-tech start-ups

Madeleine Jendernalik

H2-Logistics-Hub - Cluster for Testing the Use of Hydrogen in Transport Logistics, Passenger Transport, and Waste Disposal

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Studying Information Systems at TU Dortmund University

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