Conferences
Dänemark, Juni 2018 Ruffer, S., Schaefers, T.: „ Customer-oriented selling of perfor-mance-based contracts – A means-end chain analysis ”, Global Marketing Conference, Tokio, Japan, Juli 2018 Kessenbrock [...] September 2018 Autmaring, T., Holzmüller, H. H.: „ Using Ethnography as a Tool for User-Driven Product Enhencement ”, International Confe-rence for Marketing and Design, Faro, Portugal, Oktober 2018 Refflinghaus [...] Trends and Innovations in Management, Engineering, Sciences and Humanities, Dubai, VAE, Dezember 2019 2018 Köcher, Sö., Blut, M., Iyer, G. R.: „ Perceptions of Fairness of Self-Service Technologies in Service …
